How advertisements during Christmastime interact with the cultural characteristics of  a certain society

               Armstrong, N. (2008). England and German Christmas Festlichkeit, c.1800–1914. German History. 26(4). pp. 486–503. Available at: https://doi.org/10.1093/gerhis/ghn047 [Accessed 11 Dec. 2017].

               Beatty, S. Kahle, L. and Homer, P. (1991). Personal Values and Gift-Giving Behaviours: A Study Across Cultures. Journal of Business Research, [online] 22(2), pp. 149-157. Available at: https://ac.els-cdn.com/0148296391900494/1-s2.0-0148296391900494-main.pdf?_tid=52c8b3de-dceb-11e7-82cf-00000aab0f27&acdnat=1512829072_49aa27c2686d7b33e6b3dc249e5672b6 [Accessed 28 Nov. 2017].

               Beltramini, R. and Otnes, C. (1996). Gift Giving: A Research Anthology. Illustrated. Bowling Green, OH: Bowling Green State University Popular Press [eBook] Popular Press. Available at: https://books.google.co.uk/books?id=uPm8fqkUCXgC&dq=VALUES+AT+CHRISTMAS+&lr=&source=gbs_navlinks_s [Accessed 28 Nov. 2017].

               Beverland, M. Lindgreen, A. W and Vink, M. (2008). Projecting Authenticity Through Advertising: Consumer Judgements of Advertisers’ Claims. Journal of Advertising. 37(1), pp. 5-15. Available at: http://www.tandfonline.com/doi/pdf/10.2753/JOA0091-3367370101?needAccess=true [Accessed 11 Dec. 2017].

               Bourdieu, P. (1986). Distinction: A Social Critique of the Judgement of Taste. [PDF] London: Routledge Ltd. Available at: https://www.dawsonera.com/abstract/9780203720790 [Accessed 15 Nov. 2017].

               Burgoyne, C. and Routh, D. (1991). Constraints on the use of money as a gift at Christmas: the role of status and intimacy. Journal of Economic Psychology, [online] 12(1), pp. 47-69. Available at: http://www.sciencedirect.com/science/article/pii/016748709190043S [Accessed 2 Dec. 2017].

               Caplow, T. (1982). Christmas Gifts and Kin Networks. American Sociological Review, [online] 47(3), pp. 383-392. Available at: http://www.jstor.org/stable/2094994 [Accessed 2 Dec. 2017].

               Ehn, B., Löfgren, O. and Wilk, R. (2016). Exploring Everyday Life: Strategies for Ethnography and Cultural Analysis. [ebook] New York: Rowman and Littlefield. Available at: https://books.google.co.uk/books?hl=en&lr=&id=QhM-CgAAQBAJ&oi=fnd&pg=PR5&dq=Exploring+everyday+life+:+strategies+for+ethnography+and+cultural+analysis&ots=yh-wJj6pd8&sig=0DlbB_iMzg1n4UQUjF1reMo_uiU#v=onepage&q=Exploring%20everyday%20life%20%3A%20strategies%20for%20ethnography%20and%20cultural%20analysis&f=false [Accessed 11 Dec. 2017].

               Gregory, C. (1982). Gifts and Commodities. London: Academic Press.

Jaatma, M. from Smith, R. (2017). Ranked: The 10 most engaging Christmas adverts of 2017, according to a facial-tracking study. CityA.M. Available at: http://www.cityam.com/276395/ranked-10-most-engaging-christmas-adverts-2017-according [Accessed 6 Dec. 2017].
 

               Moles, A.A. (1972). Theorie des objets. Paris: Editions Universitaires.

               Otnes, C. and Beltramini, R. (1996). Gift giving: A Research Anthology. Bowling Green, OH: Bowling Green State University Popular Press.

               Petrovici, I. (2016). The Role of Aesthetic Communication in Advertising. Future Academy. Available at: http://www.futureacademy.org.uk/files/images/upload/WLC2016FA094F.pdf [Accessed 6 Dec. 2017].

               Rokeach, M. (1974). The Nature of Human Values. Political Science Quarterly, [online] 89(2). Available at: http://www.jstor.org/stable/2149267 [Accessed 28 Nov. 2017].

               Stern, B. (1993). Authenticity and the textual persona: postmodern paradoxes in advertising narrative. International Journal of Research in Marketing. 11. 387-400. Available at: https://ac.els-cdn.com/0167811694900140/1-s2.0-0167811694900140-main.pdf?_tid=ff488afa-de65-11e7-be9a-00000aacb35d&acdnat=1512991712_42d3711405be909cd3d6124d1b149110. [Accessed 6 Dec. 2017].

               Webley, P. and Wilson, R. (1989). Social Relationships and the Unacceptability of Money as a Gift. The Journal of Economic Psychology. 4, pp. 223-238.

               Williams, M. (2017). The John Lewis effect: How they created the Christmas advert phenomenon we know and love. The Metro. Available at: http://metro.co.uk/2017/11/20/the-john-lewis-effect-how-they-created-the-christmas-advert-phenomenon-we-know-and-love-7076175/ [Accessed 7 Dec. 2017].